UCLA Hong Kong Students' Society | Graphic Design, Film and Logo Design | Fall 2019 | Team: 2 designers
In the past summer, I was nominated as the creative director of my Hong Kong Student Society and designed for the T-shirts, membership cards, string bags and promotional video shooting.
450 t-shirts and membership cards were sold on 2018, the most out of the club throughout the decade.
The promotional video on social media has reached thousand views and hundreds of likes and shares.
Tools: Illustrator, Photoshop, Premier Pro and After Effects
Graphic Design | Branding
I have designed and drawn the dragon graphics for the back of the t-shirt. It symbolizes the Hong Kong people as the dragon descendants. While the news reported serious tension between Hong Kong and Chinese people, I used the dragon as an analogy that we all belonged the same race and should live harmoniously.
FRONT: The front of the design utilized a different combination of colorings. Mainly, I used gradients to emphasize Hong Kong Society and also two different types of blue to come up with the design.
BACK: The back of the design is created by drawing a vector dragon on the top, showing that Hong Kong people welcomes people from China since both of the groups are the descendants of the Dragon and should unite together.
Membership Card Design
Graphic Design | Water Painting
I have designed and drawn the Hong Kong membership card with illustrator by using shapes to construct the signature architectures in Hong Kong. At the back of the card, I used cartoons to depict a familiar scene of people having dim sum in a HK's restaurant, drawn in water painting.
My design goal for the string bag was a simple design of the bag with the HK two words stood out from the bag and people can memorize it easily. I also added three stripes at the side which the color resonated with the Hong Kong flag.
Logo Design | Branding
Fall Orientation Promotional Video
Film Editing | Directing
I directed and produced the video for the Fall orientation term in UCLA. It had reached thousands of views and hundreds of likes on the main Hong Kong Society page.
The plot was about each of the Hong Kong people finding different alphabetic letters, which they are united and formed the word Hong Kong and then shifted to a beach view at the second part of the video. I added high energy EDM music to connect and complete the story plot.
I have designed several posters to promote HKSS. Here are two of the posters that I have designed for HKSS as part of a fundraiser in 2018 September and another big dim sum event in early October 2018.